Location: Dream Girl Tailors, Al Fahidi, Dubai

Date: April 18, 2025

About: adidas weaves together heritage and innovation in The Loomhood Collection—a powerful reimagining of neighbourhoods as living archives of craft and culture. Far beyond physical spaces, Al Fahidi (Dubai), Diriyah (Riyadh), and Shāri‘ al-Khayāmiyya (Cairo) are portrayed as vibrant arteries of tradition, where artistry is not only preserved but actively redefined. Spotlighting the age-old crafts of talli

Tallī: (Turkish: tel – wire, string), Gulf Arab – a woven braided trimming made with metal wire, threads and ribbons often sewn on detachable panels used as embellishments. Other – (Synonym: tulle_bi_talli

Tūlle_bi_tallī: (French: Tulle – a city in France where fine material for veil was first made; Turkish: tel – wire; Synonym: tariq; talli; badla; khus_dozi ), series of small metal knots made on a woven net ground as embellishment. The term is commonly used in the North African Arab region specifically in Egypt.

; tariq; badla; khus_dozi), series of small metal knots made on a woven net ground as embellishment.

, sadu, and khayamiya, the collection honours artisans as cultural stewards and vital forces within their communities. The Loomhood Collection draws a contemporary map of the Arab world—bridging time, place, and identity through the enduring language of craft.