Taking Arab heritage into the future

Influencer @zozokahramana and IFDC's Alia Khan with the Zay Initiative model at The Retail Summit

Dr Reem El Mutwalli’s vision for The Zay Initiative has always been to take the history and heritage from the UAE and wider Arab world into the future. To create a platform where the fashion, garments, and embellishments from the past can serve as a foundation for future generations of designers, curators, students and visionaries to build a new legacy.

This week we made great strides towards our goals when we participated in The Retail Summit™ at Atlantis The Palm, in Dubai. The aim of the summit and its main partner, Dubai Chamber of Commerce and Industry was to bring together world leaders in fashion, hospitality, retail, and technology to discuss how to innovate, embrace digital, and build agile organisations, allowing all of us to thrive in a modern, technology-enhanced environment.