AMALIE BELJAFLA

Creative Director and Artist, Dubai 

Amalie Biljafla was born in 1991 to an Emirati father and Norwegian mother. Her mixed cultural heritage combined with her ideas on life and spirituality plays a major role in her artwork. Amalie’s acclaimed bold surrealist style is highly sought after and known for its strong use of symbolism, vibrant palette, strong linear lines, and distinctive patterning. Her work radiates light and conveys positive messages.  

Amalie was raised and graduated in Dubai before moving to London to pursue her degree at Central Saint Martins College of Arts and Design in 2009. She followed this with a Bachelor’s in Graphic Design, Honour’s degree in 2013, and a Master’s in Communication and Design, also from Central Saint Martins College of Art and Design, in 2015.  

She has collaborated with various artists and fashion designers, and in 2012 started her own fashion house, Trésors Sauvage, winning the Grazia and Fashion Forward award for best upcoming Middle Eastern designer. In 2014, she published her first book called ‘For You’, with Hay House and Balboa Press to encourage positive thinking for children and adults alike. In 2018, she launched her own bespoke design house Troll Designs. 

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Photo copyright © the Zay Initiative, Photographic editing by Layla al Hamadi 

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