Creative Minds include designers, crafters and talented individuals who insure the practical sustainability of The Zay Initiative’s over all goals. By exploring solutions for contemporary application of traditional elements and crafts inspired by what is preserved in the examples found in The Zay Collection. The members are encouraged to collaborate on ideas and projects, innovating an ode to the past, and a nod to the future.


A UAE designer, in 2011 Sheikha Hind Majid Al Qasimi launched DesignedbyHind, a Sharjah based design company for home accessories and tableware inspired by UAE’s rich heritage and modern sensibilities. Sheikha Hind Al Qasimi is also the Acting Chairman of the Sharjah Business Women Council (SBWC).


Founder of Gumash Studio, Azza is a UAE-based Textile and Product Designer. Gumash Studio aims at creating a narrative through Middle Eastern heritage which is portrayed in her work. Azza also works on developing traditional crafts in the UAE and Saudi Arabia through collaborative projects, both regionally and internationally.


Azza has a background in law, jewelry design, and gemology; she also founded 2 concept stores in Bahrain previously. As a jeweler, Azza is highly focused on hosting brands that are quality and design oriented. Azza has worked with a number of brands as a regional representative and continues to grow her boutique space to carry a unique selection of fine jewelry designers which appeal to the modern woman in the region who wears who wears her fine jewelry from day to night.